About Dave
Dave Lager is the pen name of Dave Ramacitti, semi-retired after a career in marketing.
Dave’s career includes working as a newspaper reporter and magazine editor and publisher, and as a marketing / public relations consultant helping small business be more effective marketers.
Under his own name he has previously published non-fiction books and manuals for the small business market, including:
- Do-It-Yourself Publicity;
- Do-It-Yourself Advertising;
- Do-It-Yourself Marketing;
- So You Want to Own Your Own Business;
- The Three Marketing Absolutes: Know Your Customer, Know Your Competition, Be Unique;
- The Three Marketing Absolutes: A Step-By-Step Guide to Learning About Your Customers, Your Competition and Achieving Uniqueness In The Marketplace;
and
- The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business.