Under his own name he has previously published non-fiction books and manuals for the small business market, including:

• Do-It-Yourself Publicity;
• Do-It-Yourself Advertising;
• Do-It-Yourself Marketing;
• So You Want to Own Your Own Business;
• The Three Marketing Absolutes: Know Your Customer, Know Your Competition, Be Unique;
• The Three Marketing Absolutes: A Step-By-Step Guide to Learning About Your Customers, Your Competition and Achieving Uniqueness In The Marketplace;

and

• The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business.